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FlatHomes vs. Propertymark: Early 2025 Housing Market Snapshot
At FlatHomes, we believe in transparency and data-driven insights. In this special report, we're taking a closer look at key housing market trends from January to April, comparing our internal FlatHomes data with insights from Propertymark's Housing Insight Reports. Let's dive in and see how the market performed!
New Prospective Contract Holders Registered
This metric gives us a good indication of renter demand. A higher number suggests more people are actively looking for properties. Observing the trends for both FlatHomes and Propertymark helps us understand the overall market interest.
Analysis: The graph for New Prospective Contract Holders shows distinct patterns between FlatHomes and Propertymark. FlatHomes started the year with a higher registration count (143 in January) compared to Propertymark (115). Both saw a dip in February, suggesting a slight slowdown in new inquiries. However, FlatHomes maintained a higher volume throughout the quarter, indicating a consistently strong interest in its listings. Propertymark experienced a more significant drop in April, while FlatHomes showed a more gradual decrease. This consistent higher registration for FlatHomes shows FlatHomes remains above the national average.
New Properties Let
New properties let is a direct measure of market activity and how quickly properties are being rented out. It's a vital sign of market liquidity and demand conversion.
Analysis: The 'New Properties Let' graph highlights an interesting difference in activity. FlatHomes consistently let a significantly higher number of properties each month compared to the average highlighted in the Housing Insigh report. FlatHomes saw a steady increase from January (17) to April (26), indicating growing success in converting inquiries into signed contracts. The Housing Insight's 'Let' figures remained relatively stable but at a much lower volume. The consistent growth for FlatHomes here is a strong indicator of its efficiency in the rental process.
Average Rents
Average rents are a key indicator of market value and affordability. Tracking this over time allows us to see if rental prices are increasing, decreasing, or remaining stable. The Housing Insight Report rent figures here are relevant to Wales only. 
Analysis: Both FlatHomes and the Housing Insight Report show a steady, albeit slight, increase in average rents across the start of the Year. Housing Insight Report's average rents (Wales Only) started at £780.00 and reached £795.00 by April. FlatHomes consistently reported higher average rents, starting at £836.26 and rising to £839.17. The upward trend for both suggests a robust rental market where demand is supporting price increases.
In summary, Early 2025 demonstrated distinct trends for FlatHomes and the Housing Insight Report across key housing metrics. FlatHomes consistently showed a higher volume of new prospective Contract Holders registered and a significantly greater number of properties let, suggesting strong demand and efficient conversion within its operations. Both observed a steady increase in average rents, indicating a generally robust rental market supporting incremental price growth. Overall, FlatHomes'performance highlights its effectiveness in attracting and securing contracts with Contract Holders, reinforcing its position in the rental market.
