Fair Rents and Data: The Call for Better Information in the Welsh Rental Market

1st August 2025
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Fair Rents and Data: The Call for Better Information in the Welsh Rental Market

The Welsh Government is intensifying its efforts to collect more robust rental data, a move that is gaining support from key industry bodies like Propertymark, amidst an ongoing debate about the potential for rent controls. The push for better information aims to foster a more transparent and equitable private rented sector in Wales, with a focus on data-driven policy making.

The Welsh Government's White Paper on Fair Rent and Adequate Housing underscores its commitment to improving the understanding of the private rental market. A key recommendation stemming from the final evaluation of Rent Smart Wales (RSW), the national licensing and registration body for landlords and agents, is to expand RSW's data collection remit to include detailed rent levels. This move is seen as crucial for gaining a comprehensive picture of market rents and affordability challenges across the nation.

How Letting Agents Can Contribute and the Benefits of Better Data:

Letting agents are poised to play a vital role in this data collection initiative. Proposals suggest that landlords and agents could be required to provide rent data to Rent Smart Wales as part of their existing licensing and registration obligations. For this to be effective, industry bodies like Propertymark emphasise the need for simplicity in the reporting process and clear communication from the Welsh Government regarding the purpose and usage of the collected data.

The potential benefits of more accurate, localised data for the industry are substantial:

  • Improved Local Housing Allowance (LHA) calculations: More precise data on market rents can lead to fairer and more accurate LHA rates, ensuring that housing benefit assessments better reflect the true cost of renting in specific areas.
  • Enhanced policy making: Granular, localised data will empower the Welsh Government to develop policies that are truly responsive to the diverse needs of different rental markets across Wales, rather than relying on broad, potentially inaccurate, averages.
  • Greater transparency: A publicly available spatial map of market rents, by postcode or ward area, could be developed, providing valuable insights for both contract holders and landlords and fostering a more transparent market.
  • Better understanding of market dynamics: Consistent data collection can help track investment trends, property conditions, and landlord intentions, offering a clearer understanding of supply and demand dynamics in the private rented sector.
  • Targeted interventions: Local authorities could be equipped with better tools to monitor compliance trends and proactively intervene where standards are falling short, leading to improved housing conditions.

The Rent Control Debate and Data-Driven Policy:

The discussion around rent controls continues to be a contentious one in Wales, as it is in other parts of the UK. While some advocate for their introduction to address affordability issues, organisations like Propertymark and the National Residential Landlords Association (NRLA) are strongly advocating for data-driven policy before considering such measures.

Both Propertymark and the NRLA have consistently highlighted the lack of comprehensive and up-to-date rental data in Wales, arguing that without a solid evidence base, any decisions on rent controls could be detrimental. They point to the experiences in other nations, such as Scotland, where rent controls have been criticised for potentially reducing rental supply and discouraging investment in the sector.

Instead, these bodies are urging the Welsh Government to focus on initiatives that stimulate the supply of affordable homes and gather the necessary data to understand the true complexities of the market. Propertymark has welcomed the Welsh Government's commitment to undertaking a comprehensive Welsh Housing Survey, seeing it as a crucial step towards evidence-led policymaking. They stress that accurate data, statistics, and evidence are vital for good policy that works for both landlords and tenants.

As the Welsh Government continues to refine its approach to the private rented sector, the emphasis on robust data collection signals a move towards a more informed and strategic framework for housing policy in Wales. The success of this initiative will largely depend on the collaborative efforts of the government, letting agents, and landlords in providing the much-needed information to shape a fairer and more effective rental market.


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